From the monthly archives:
You know your work has a deep, profound, healing impact on those around you. But, it hurts your heart when marketing experts tell you to just list the straight-forward, “3D” benefits or outcomes, or tell you that “no one cares about your process.” (Hey, at the very least YOU care, and that has to count [...]
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Let’s face it, most business communication is dull. It sounds the same. It feels flat and uninspiring to you as the business owner, and it feels heavy and dull to your audience. The single biggest reason this happens? You’re playing it safe. You’re saying things that no one could fault you for, but you aren’t [...]
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