From the monthly archives:

August 2010

Copy vs. Message – The New Art of Writing Good Copy

August 20, 2010

in Communication,Marketing,Message

The New Art of Writing Good Copy We all need good words to put our work out into the world. As business gets more and more virtual, we meet more and more people through our words instead of in person. In a world where online business levels the playing field, our words make the case [...]

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Are You Unintentionally Making It Hard for Your Audience to Understand the Value of What You Do? (and What to Put in Place if You Are)

August 6, 2010

in Business,Communication,Message

The bottom line in business is that your audience has to want what you offer badly enough to part with their money (and time) in order to get it. But, if your work is designed around your soul’s calling, and your message speaks to the deep, profound change you create in people’s lives, what you [...]

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