November 11, 2011
How does your message – your core message, your True Spirit – turn into real programs, products, and services? My client, Kelli Richards (http://www.allaccessgroup.com), is launching her e-book Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry on Amazon today. Grab it here today only for just $3.99. I am over [...]
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October 10, 2011
What’s important to me this week is coming home to the rituals that feed my soul. What’s important is cracking this shell that keeps me timid and hesitant. That wants so hard to please. What’s important is breathing deeper, and allowing the whisper in me to grow into a growl. What’s important is finding my [...]
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Great question, Trisha. The only difference I see comes from the question "What is the most joyful way you can provide people with the experience you've described?" When designing a high-end offer, you have the freedom to explore how to give someone the deepest, richest, strongest experience you want, whether it's meeting you live, doing intensives, etc. Whereas with an entry-level product, you are neither able to give the fullest experience, nor strategically do you want to. The other three questions are useful for smaller-scale offerings as well.
These questions are great. I will definitely be working through them. Just wondering - how do these questions differ from questions you'd ask yourself about entry-level products?
Hi Isabel! Thank you for producing these videos. They are speaking so deeply to what I want to do with the rest of my life and giving me real guidance in how to actualize my ideas. I am so glad you do what you do!
Hello Isabel, I am loving your video blog posts. They speak to my heart and I am really resonating with what you are talking about. There has been a spark ignited in me! Thank you so much!! ;-)