From the category archives:

Life Purpose

Before You Plan Your Year

November 23, 2011

in Before You Do Anything,Inspiration,Life Purpose,Productivity

This is part one of a six-part series called “Before You Do Anything”. This 9 minute video reviews the four high-level questions you want to ask before you plan your year. What I’ve seen is that if you aren’t clear on the big picture of what you want, you often get bogged down in the [...]

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Bringing Your Message to the Masses

November 11, 2011

in Life Purpose,True Spirit

How does your message – your core message, your True Spirit – turn into real programs, products, and services? My client, Kelli Richards (http://www.allaccessgroup.com), is launching her e-book Taking the Crowd to the Cloud – SOCIAL MEDIA for the Music Industry on Amazon today. Grab it here today only for just $3.99. I am over [...]

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How To Dig Through the Murk and Complexity of Your Life to Find the Gold

August 31, 2011

in Business,Life Purpose,Marketing Communication,Marketing Message,True Spirit

I get it, not everyone wants to know their bigger, deeper message. Some business owners just want to know what to say to get more clients. And there’s lots of people who can teach you how to do that. The problem is, you may end up getting clients but feeling like you don’t like the [...]

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Why Most Core Message Work Falls Short

August 29, 2011

in Business,Life Purpose,Marketing Communication,Marketing Message,True Spirit

Yesterday, we talked about what it takes to have a funky, maverick business. There are many wonderful tools and processes to help you get more clarity about who you are and to find words to share that with others. You can work on your niche, juice up your elevator speech, write red-hot copy, define your [...]

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Are You Embracing your Funky, Maverick Business?

August 27, 2011

in Business,Life Purpose,Marketing Communication,True Spirit

One of the things I realized this summer is that no matter how eager I am to fit in, the truth is that I was brought here to create a funky, maverick business. Every time I try to follow the straight and narrow path of convention, life shows up and says “I don’t think so.” [...]

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Finding Your Words Lesson 2: What Makes Me Crazy About Most Marketing Training

May 30, 2011

in Business,Life Purpose,Marketing Communication,Marketing Message,Small Business Marketing

Last post, I mentioned how it makes me crazy when you start any kind of marketing training and boom, before anything else, you’re being asked who your audience is and what they want. What makes me crazy about that is that it just assumes that you know what you’re here to offer and what you [...]

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Giving Life to your Life Purpose

January 11, 2011

in Business,Life Purpose,Marketing Communication

I just found this lovely post by Virginia Ellenson, a highly creative soul, walking on her path to find the right support to get her beautiful life purpose work out into the world (and to get paid for it.) Here’s a bit of what Virgina said about her motivation to find the right words: This [...]

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Is Your Message On Target or Missing the Mark?

November 24, 2010

in Life Purpose,Marketing Communication,Marketing Message,Small Business Marketing

Every time you write and speak about your work, you are sharing your message. When your message is on target, it’s magic. You feel connected to your audience, they buy from you, and you feel the satisfaction of fulfilling your soul’s calling by being out in the world doing your work. When your message is [...]

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Creating a Viable Soul-Driven Business

November 12, 2010

in Business,Life Purpose,Marketing Communication,Transformation

It’s a dream for many of us. Not just creating work we like, but creating work that allows us to express our deepest values on a daily basis through the means of our business. Yet most of the mainstream messages we get say “follow the market, give people what they want, you can’t sell that!” [...]

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An Easier Way to Market and Sell

October 15, 2010

in Business,Life Purpose,Marketing Communication,Marketing Message,Small Business Marketing

More and more people are creating businesses to express their passion, and to share a powerful and profound message with the world.  Instead of offering the usual kinds of products and services, more and more people are offering intangible services where the benefit is not a quantifiable outcome or result, but a shift in the [...]

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