How To Say What You Do

Coaches, consultants, healers, spiritual teachers, or anyone doing work that defies easy description:

Experience the Fastest, Simplest, Most Powerful System to Help You Clarify your Core Message, Communicate Your Value, and Craft an Elevator Speech with Soul!

If you’re tired of wasting time trying to find the right words that do justice to the depth and power of what you do, I’ll show you, in just four short lessons, how to pull together words that connect you immediately and powerfully with the right people every time you get a chance to answer that pesky question “so, what do you do?”

Let’s face it. No matter how passionate you are about your work, if you can’t easily tell people what you offer, and why it matters, it’s hard to be in business. You miss the chance to easily interest potential new clients through casual conversation or word of mouth, you agonize over writing the promotional materials you need to put yourself out there, and most likely, you’re playing small — putting off taking the actions you need to take to grow your business because you’re still not sure what to say.

Being able to easily and effectively talk (and write) about what you do is key to getting the clients you want, and the income you need. It’s the key to making a living doing work you love, bringing what matters most to you into the world.

The Get-to-the-Point Version

By the time you’ve completed these four lessons, you’ll not only have a great elevator speech you can walk out the door with, you’ll also have connected with your core message and put in place the key components you need to craft headlines, taglines, titles, and write all your promotional materials more easily.

You’ll be surprised how straight-forward it can be to put words to the powerful, intangible, or transformative work you do so that people get it, immediately, without long explanations or demonstrations (that still may not lead to sales).

Isn’t it time to get past the glazed looks, and banish that nagging fear that your business has no future, because you can’t say what you do in a way that BOTH appeals to your audience and resonates for you? I want to show you how to get out of cookie-cutter, conventional language and find a more passionate, soulful way to describe your work, without sacrificing the clarity and effectiveness of your words.

Ready to buy? Click here

The Full, Gory Details – Mud Pits and Murder

My name is Isabel Parlett, and ever since I graduated from college, I’ve been on a mission to love what I do for a living. I just couldn’t follow in my friends’ footsteps and get one of those starter jobs that everyone was competing for after graduation. I decided to chuck my Ivy League education (my parents must have loved that) and pursue a career in acting.

After eight years of learning the craft, learning the industry, and scraping together a few low-paying jobs (for example, spoofing Greek Tragedy and Shakespeare in a mud pit as a mud beggar at a Renaissance Faire in the Poconos — or getting strangled onscreen in a low budget thriller), I decided to leave acting behind and became one of the early adopters in the coaching industry.

In those early years, I coached lots of types of people, and I realized that no matter who you are — executive, artist, manager, or new business owner — you need good words to communicate your value to the world, and without that it is very, very hard to have the impact you want, or secure the opportunities to do work that is both pleasurable and meaningful.

Over the years, I started to develop tools and techniques to get people quickly to the good stuff – to the richest, juiciest message they had to share. To give voice to the passion and excitement they had about their work. In fact, I developed such a reputation for finding clear, simple words for hard-to-describe offers that I was asked to help write the definition of coaching for the profession by the International Coach Federation.

I later developed a highly acclaimed program called Work on Words (now known as Put the Mojo in Your Message) that walked hundreds of people through the process of message development, a program that I taught as the mainstay of my business for over six years. People came out of that training saying it was the best investment they ever made in their business. My customers described how their ideal new clients seemed to start popping out of the woodwork, the clearer they got about what they were here to say. They reported prospects showing up ready to hire them just because of what they read on their web pages.

Until recently, you had to commit more than six months to go through my full message development process, and pay thousands of dollars for the privilege. For more than a year, I’ve been wanting to find a way to make it quicker and easier for more people to put their words together and take them out into the world, because honestly, I only have time to work directly with a limited number of people.

And I finally figured out how.

Why I Prefer Selling Things That I Know Work

I’ve taken the best of the knowledge I’ve developed over 17 years of coaching and 8 years of specializing in communication training, and put it into a handful of simple, straight-forward exercises that get you quickly to your core message, and then to a clear, practical introduction you can use in a number of ways to present your work to the world.

Because I wanted to be absolutely sure that this streamlined version of my training delivers solid results, I brought on a team of 30 people with varying degrees of business experience, in different lines of work, to test out the material and give me feedback. The team had some great insights and suggestions, but mostly, they confirmed that this home-study training works!

The people who participated included:

• Life coaches
• Business coaches
• Spiritual coaches
• Sacred sexuality coaches
• Holistic health coaches
• Executive coaches
• Creativity coaches
• Book coaches
• Attorneys
• Transformational workshop leaders
• Counselors
• Copywriters
• Speakers
• Energy healers
• Astrologers
• Hand analysts
• 5 Rhythms Teachers
• Massage therapists
• Myofascial release workers
• Reiki workers
• Proposal writer
• Artists

After completing the lessons (in either audio or transcript form) and using the worksheets, 100% of the R&D team participants who completed all the lessons rated the program as a 9 or 10 out of 10. 90% rated it as a 9 or 10 for its ability to solve their challenge communicating what they do (and the remaining 10% rated it an 8).

100% reported improvement in:

• Helping my audience to perceive the value of what I do

90% reported improvement in:

• Helping me answer the questions “What do you do?”
• Understanding how and when to talk about my process
• Understanding the basic formula for good copy

80% reported improvement in:

• Finding words that I feel good sharing
• Feeling confident in the value I have to offer
• Understanding why I’ve struggled to find the right words
• Finding more motivation and energy to invest the time in finding better words
• Having language I can use again and again

And 70% said that the product was worth 4 to 6 times what they had paid for it!

So I can say with complete confidence that if you complete these exercises with some measure of attention, you will find significantly better words to present your work to the world, and in the process:

• get clearer about your biggest, deepest message
• find more confidence
• break through the barriers that keep you from choosing an audience
• get words now to take out into the world.

Here’s what some of our R&D team had to say about their experience with this product:

You Need an Alternative to Traditional Marketing

This product is perfect for you if:

• your work is complex or unusual
• your work is spiritual or esoteric
• you take a holistic approach to things
• your process is intuitive
• you do different things with different clients
• you work with a wide variety of clients
• your work is radical, pioneering, or ahead of its time
• your work is controversial

Why? Because you already know that more traditional marketing approaches don’t work for you and you’re ready for an approach that speaks to you as a spiritually-oriented, heart-centered, creative and unusual business person.

(Honestly, I think every business owner could benefit from this program, but I developed it specifically for people who weren’t being served by typical direct-marketing, conventional thinking methods.)

Here’s How I Get You Quickly to the Words You’ve Been Waiting For

Here’s how you’ll finally solve the problem of getting clear on your core message and finding a powerful, simple way to say it to others when they ask you what you do:

Lesson 1: Clearing the Decks and Getting Motivated

Before you dig deep, it’s important to clear out the static and mind chatter that have actually kept you from finding the best words. When you are clear, focused, and motivated, you’ll have the energy to move through the most challenging questions you need to answer and keep going. In this lesson, you’ll learn:

• Six good reasons you’ve struggled with your words, until now
• Strategies to release the burden of the past so you have “cleaner” energy to find new words
• How to name your compelling reason for finding better words
• The single shift that gives you better words in 5 minutes or less

Lesson 2: Finding the Heart of your Story

The best way to stand out from the crowd is to find the courage to step forward with your deepest, most powerful message. Without this, it’s nearly guaranteed that you’ll sound like everyone else. When you truly name and claim the biggest, deepest message you are here to share, it transforms you, and it transforms the way you write and speak about your work.

You’ll learn:

• How to know if you’ve found your right message
• The key step most marketing communication programs skip
• Why what you think is a core message is really something less useful
• The formula for capturing the True Spirit of your Work
• At least 8 examples of powerful, well-crafted Core Messages
• Ways to fine tune your Core Message
• How to synthesize Multiple Messages into one

Lesson 3: Developing Intimacy with your Audience

Your work doesn’t exist in a vacuum. Your ability to communicate your value lies in your ability to know, love, and understand the people you can best serve with your gifts. Even if you’ve struggled to name your audience, this lesson will give you new ways to get unstuck so you have the joy of connecting with people who will value what you do and pay you well for it. We’ll cover:

• The five fears that keep you confused about your audience
• Why naming your Sweet Spot Audience doesn’t mean turning anyone away
• How to get out of vague “ideal client” language and start naming situations and circumstances where you can help
• A wide sample of types of clients you can consider
• Strategies for expanding who you can serve, in case you’d accidentally ruled out your best candidates
• Key questions to narrow down the options so you know of all the options who is your best bet to pursue
• What you need to know about your audience in order to reach them

Lesson 4: Your Elevator Speech, Taglines, and Titles

You’ve laid the groundwork, now it’s time to crank out the language you need to step out into the world. You’ll be surprised at how easy it can be now that you’ve done the right preparation. In this lesson, you’ll not only learn the formula for a good elevator speech but, even better, you’ll learn how to put something worth saying into the blanks.

You’ll:

• Learn about “get people in the door” language and how that changes what-you-say-when
• The recipe for balancing what you offer and what your audience wants to hear
• How to make sure your elevator speech works before you make it sound pretty
• Four ways to elevate your elevator speech to something special
• What to do if your elevator speech is dull, confusing, or too long
• How to use what you’ve already created to create your tagline and headlines
• How to brainstorm fun titles
• More than 20 examples of elevator speeches, taglines, and headlines

Just these four lessons will get you out the door with a powerful elevator speech (not to mention title, tagline and headline), confident in who you are and what you have to share. But I want to give you more.

But Wait, There’s More – How and When to Talk about Your Process

Since so many of you love what you do, and have been told before “no one cares about your process,” I had to throw in these two extra lessons to show you that it’s not that no one cares about your process, you just need to know how and when to talk about it.

Bonus Lesson 1: How to Talk about Your Process

Before you can talk about your process coherently, you need to give it some shape and structure. You’ll hear:

• how credibility rises when your process is clear
• why being intuitive, non-linear, or customized isn’t an obstacle to creating structure
• a live, unscripted demo of taking someone from a brain dump to simple structure

Bonus Lesson 2: When to Talk about your Process

Now that you have nifty language to describe your process, how and when do you share? We’ll cover:

• What to say in a networking conversation
• What to say in a sales conversation
• The basic formula for good copy

Put It Into Practice Bonuses!

You can get a ton of ideas on how to improve your language by listening to these live, unscripted coaching sessions with a wide variety of business owners. You’ll hear key lessons and tweaks to bring the right words into focus.

• How to Say Bonus Case Studies audio and transcript features me offering live coaching on core message, audience, and elevator speech with a grant writer, a nutritionist/holistic health practitioner, a copy writer, a spiritual/energy worker and a Tantric sex coach.

• A Game Plan to Get Your Work Done So that this won’t turn into another product sitting on your shelf waiting to be used, I’ve created a short and sweet guide to how to block out your time for each lesson so that you can get your new words as quickly as you choose – in a weekend, a week, or a month.

New Words this Weekend PDF guide gives you a schedule and game plan to work through the course materials over the course of one weekend, one week, or one month.

_________________________________________

Learn the Way You Prefer

When you pick up your copy of How to Say What You Do today, you get:

• audio of each lesson in both CD and digital form, so you can listen anywhere that works for you; in the car, at home, on your laptop, or on your favorite digital music player
• indexed transcripts of each lesson in both digital and print form so you can easily scan and find the information you are looking for
• simple, easy-to-follow worksheets in both digital and print form to accompany each lesson and guide you to do the critical work that moves you forward

When you buy, you get:

• immediate digital access to lesson audio, transcripts, and worksheets so you can get started without delay
• a neatly-bound hard copy of transcripts and worksheets and CDs shipped to you promptly for easy portability and ongoing reference

Get Your Copy, and Get Crackin’ Today

If you click the order link below, you can pick up your copy of How to Say What You Do for $297 right now and start working on the first lesson. When you click that link, you get immediate access to my eight years plus of wisdom and experience for a bargain price.

To put it in perspective, if I were to take you through the steps covered in this program one-on-one, you’d invest over $2,000 and if you joined one of my small message development groups, you’d invest over $1,000. You can get the same innovative, high-quality training in your hands today for just $297.

Plus, since some of you have told me that cash flow is a concern, we are also offering a reasonable payment plan so you can spread the cost over a few months.

Pretty sweet, right?

I don’t want to hard sell you. But I do want this to be an easy decision for you to make, so that’s why:

There’s No Risk (to You)

Buy this product today, and if you don’t agree that it’s more powerful and effective than any other comparable training, if you think I’m a pain in the ass, or you feel in any way the product isn’t what I promised, just ship it back to us within 60 days of purchase, in reasonable condition, and ask for a refund — and it’s yours. No hassles. No hurdles. No harm. No foul.

Given how many bad products are out there (sorry, but it’s true), given how many people have told me sad stories about investing hundreds, or even thousands of dollars, to get very little value, I wanted to make sure you could go ahead and click below without feeling like you’re putting your hard-earned money at risk. (That’s why I’ll take the risk, and stand behind the quality of what I offer).

Now, All You Have to Decide is Whether to Pay in Full or Make Payments

I’m not going to give you a big song and dance about how your very livelihood is at risk if you don’t buy this, and how not buying now means you don’t really want to succeed (don’t you love those pitches?). If you’ve read this far, I want to help you make the best decision for you.

This is a high-quality, highly effective, tested and streamlined home-study training and if you’re trying to find a way to create opportunities to do the work you love, then this is affordable support that’s easy to justify. Not only will it get you out the door fast with better words to write and speak about your services, it’s likely that you could easily make your money back by getting just one new client as a result of your new words (which could happen with your next casual conversation, and is likely to happen over and over again) – or, if you don’t think it’s all that, you can get a full refund within 60 days.

So, it’s your call. Move ahead with this support, or move ahead on your own.

Either way, I’m glad you’re seriously considering investing in yourself and your business. Good training and support has helped me consistently increase my revenues and achieve six-figures for two years in a row doing something out of the ordinary. Grab your copy of this powerful program, take yourself through the worksheets, in the order we’ve laid out, and let me know how it goes! I’d love to hear your success story.

1 Payment $297

4 Payments $87

Cheerfully,

Isabel Parlett

The Soundbite Shaman

P.S. Let me recap. Every day you are wondering what to say and struggling to put your words together is a day you aren’t having the impact you want, or making the income you desire. I can show you a simple, powerful way to get past the glazed looks and the nagging fear that you aren’t giving your business your all, and finally find the right words to connect quickly and powerfully with the clients who are longing for what you have to offer. You’ll get more than $2,000 worth of virtual teaching, training, and coaching from me for only $297. Business whiz and Sufi healer Mark Silver calls me a genius and a hidden gem when it comes to messaging, so you know I have to be doing something right.

P.P.S. Don’t forget… it’s fully guaranteed for 60 days or your money back. Buy it now so you don’t have to keep thinking about it, and use that energy to create something brilliant for your clients. Over 120 people have already invested in this exact program, and so far NO ONE has asked for a refund.

1 Payment $297

4 Payments $87